technical product designerbucharest, romania
lavinia
dumitrenco
Five years of user research, flows and design systems, shipped into production.
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selected work
04 projects
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Redesign, branding and development of a data-heavy medical web platform for ESHRE.
- research
- ux
- data viz
- web dev
Design and development for KBC's multi-step bike leasing wizard that replaces a manual bank process.
- ux
- accessibility
- web dev
Interactive data visualisation widget built for Engie, following their branding system. A ChatGPT-embedded experience.
- ux
- design systems
- branding
- ai
Brand and product refresh for an AI-powered accounting assistant desktop app.
- research
- branding
- micro-interactions
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what i do
- Research & problem framing
- Stakeholder and user interviews, user personas, and synthesis. Working out what's actually broken before redesigning anything.
- Flows & information architecture
- User flows and journeys that turn complex processes into something people can move through: multi-step wizards, progressive disclosure, and accessible edge and error states.
- Interaction & interface design
- Screens, states, and motion. Comfortable with dense, data-heavy tools as well as expressive marketing surfaces.
- Design systems & foundations
- Tokens, accessible components, and accessibility audits, documented to survive handoff and built to be used by engineers, not admired in Figma.
- Implementation
- I build what I design in Storybook, React and Next.js/React Router. Useful for prototyping, handoff, and knowing what's actually feasible.
about me
I have five years of experience designing for complex, technical products, and I enjoy working on the full spectrum of design work: research, interaction design, and design systems.
Outside of work I enjoy drawing and creating art with anything I can get my hands on, from digital to traditional media :)
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